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Read news, updates and blog posts from teams around the UK2 Group.

Win a $40 Amazon voucher with #MyMidphase!

17 Sep. 2014Show off your Midphase-hosted website or domain! Continue reading

Tips for Producing a Professional Podcast

17 Sep. 2014In the second of this two-part series, Neil Cumins reveals some tricks of the podcasting trade... Continue reading

ZMOT- Why You Should Care About The Zero Moment of Truth

16 Sep. 2014Kelly Kirkham explains what ZMOT is and why it matters for your business… Over the years marketing trends will come and go, but one technique is back and making a difference in the way consumers shop. The Zero Moment of Truth was introduced in 2011 by Jim Lecinski, a Google executive, as a way to...

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A Beginner’s Guide to A/B Testing

16 Sep. 2014

It sounds uber-technical, but A/B testing is something that anyone can do. Here’s how… Sometimes your website can seem like an enigma. You’ve followed all the best practices and it’s still not creating the conversions you were counting on. If you’ve ever wondered why, you need to know about A/B testing. This is a method...

The post A Beginner’s Guide to A/B Testing appeared first on The UK2 Blog.

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Pod Complex

15 Sep. 2014What cab podcasting do for your business? Continue reading

Social Media: The Next Generation?

15 Sep. 2014

Does Twitter's new buy button signal a sea change for online shopping?

The post Social Media: The Next Generation? appeared first on The UK2 Blog.

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Blinking Cursor Syndrome

15 Sep. 2014

5 Top tips for beating blogger's block Continue reading

The post Blinking Cursor Syndrome appeared first on VPS.NET Cloud Server Blog | VPS.NET.

Best .bar None

12 Sep. 2014

To celebrate the launch of .bar, UK2 looks into the best bars in Britain.

The post Best .bar None appeared first on The UK2 Blog.

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Making Things Click

12 Sep. 2014A beginner's guide to Pay Per Click advertising Continue reading

The Global State of Wearable Tech

12 Sep. 2014

Whos' leading the world in wearable tech? Continue reading

The post The Global State of Wearable Tech appeared first on VPS.NET Cloud Server Blog | VPS.NET.

Win a £25 Amazon voucher with #MyUK2!

11 Sep. 2014

Every Friday, we’ll be giving one of our customers a £25 Amazon voucher – just for choosing to use UK2! All you have to do to enter is tweet @UK2 with a link to your website on Friday morning (GMT time). Be sure to include the hashtag #MyUK2. Then on Friday afternoon, we will pick our...

The post Win a £25 Amazon voucher with #MyUK2! appeared first on The UK2 Blog.

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How To Survive Digital Disruption

11 Sep. 2014When it comes to sink or swim time, water wings come in the form of websites, social media and great content… Once upon a time, a great idea was born. In 1825, Nicéphore Niépce figured out that he could use a photo-engraved printing plate to create what would eventually be known as a photograph. This...

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How Many People In The UK Have Never Used the Internet?

11 Sep. 2014

Not so long ago, the Internet was the stuff of science fiction. Today, though, it sounds more like make-believe when we hear that there are people out there who have never been online. This infographic shows that there are more Internet-phobes out there than you might think…

The post How Many People In The UK Have Never Used the Internet? appeared first on The UK2 Blog.

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What Do Your Customers Think About Your Business?

11 Sep. 2014

Kelly Kirkham explains how Net Promoter Score can give you insight into customer satisfaction... Customer Service is now more important than ever. Since social media came onto the scene, the saying ‘any press is good press’ no longer rings true. … Continue reading

The post What Do Your Customers Think About Your Business? appeared first on VPS.NET Cloud Server Blog | VPS.NET.

How To Innovate Like Tim Cook or Weetabix

10 Sep. 2014

Innovation can be elusive in business, but there are steps you can take to make it easier to attain…. Innovation has been a watchword recently. Earlier this week, all eyes were on Apple chief Tim Cook as he unveiled the … Continue reading

The post How To Innovate Like Tim Cook or Weetabix appeared first on VPS.NET Cloud Server Blog | VPS.NET.

The Setting Up A Business Series – Business Structure

10 Sep. 2014

In the first of UK2’s Setting Up A Business series, we look at business structures and their pros and cons…  Setting out on your own can be the most rewarding experience of your life. Your own rules, your own concept and your own plans. Along with the rewards, however, come the hardships, and it’s important...

The post The Setting Up A Business Series – Business Structure appeared first on The UK2 Blog.

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How to Avoid Marketing Flops, Bombs, and Other Major Disasters

04 Sep. 2014

There’s a fine line between marketing genius and stupidity. Kelly Kirkham investigates... Marketing and advertising can take you on a roller coaster ride. When it’s good, it’s good. Who can forget the Guinness’ tick follows tock (follows tick follows tock) … Continue reading

The post How to Avoid Marketing Flops, Bombs, and Other Major Disasters appeared first on VPS.NET Cloud Server Blog | VPS.NET.

The Blog About THOSE Photos

03 Sep. 2014

Naked images of Jennifer Lawrence were shared with the world, its wife, and its workmates this week. But the theft of these pictures raises the bigger issue of cloud security… Unless you’ve spent the last week with your head in … Continue reading

The post The Blog About THOSE Photos appeared first on VPS.NET Cloud Server Blog | VPS.NET.

Crash Course in Influencer Marketing

29 Aug. 2014What is influencer marketing and how do you get it right? When you start your own business, marketing isn’t always at the top of your to-do list. In fact, it’s often buried underneath setting up the legal side of things, finding suppliers, and sorting out your finances. Then, as time goes by, other priorities fill … Continue reading

The Battle For The Slightly More Modern, Digitized Holy Grail Begins…

29 Aug. 2014Is holiday.com about to become the most expensive domain ever sold? The rise of the search engine as a primary website portal may leave some with doubts about the importance of a domain name. These doubts would seem well founded, as the ever-changing Internet of Things has evolved the way in which we access content. … Continue reading